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About

Zorina Sendler, CFA, MSA

I am a finance executive with over 25 years of experience helping organizations grow, scale, and make smarter financial decisions. I bring deep expertise in finance and accounting, combined with a strong leadership track record, to deliver effective financial strategies, drive operational excellence, and enable better decision-making across the business. With a builder’s and operator’s mindset, I focus on improving performance, accelerating growth, and enhancing enterprise value.

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Throughout my career, I have built and led high-performing finance teams, implemented ERP and planning systems, and scaled operations while developing advanced business analytics capabilities. I am recognized for clear financial storytelling and a strong commitment to operational excellence. I have led more than 20 M&A transactions, including market and financial diligence, post-acquisition integration, and change management. As a CFO and seasoned FP&A leader, I have overseen all aspects of corporate finance and led strategic initiatives such as establishing centers of excellence, redesigning pricing frameworks, and raising $100 million in debt financing for a $1.2 billion private equity–backed global professional services company.

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I am passionate about using financial insights to drive better business decisions and long-term value creation. I believe finance delivers the greatest impact when it combines rigorous analysis with clear communication and strong cross-functional collaboration. My goal is to help leaders understand the full financial picture and translate insights into actionable strategies and measurable results.

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I hold a Master of Science in Accountancy and a Bachelor’s degree in Finance from Boise State University, and I am a Chartered Financial Analyst (CFA). I have also completed executive education programs in business analytics at the Wharton School and Duke University’s Fuqua School of Business.

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Outside of work, I enjoy spending time with my husband and three grown daughters. I love the outdoors, dancing, and exploring new cultures.

Image by Jonas Denil

Industry Expertise

Accounting and Advisory

Banking and Financial Services

Bio-Tech

Healthcare

Professional Services

Retail, Consumer Goods

Software

Technology

Venture Capital and Private Equity

Prior Experience

Unlock Pacific Ventures

Sensiba, LLP

EisnerAmper

Armanino, LLP

Kaiser Permanente

Irwin Home Equity

Burroughs & Hutchinson

Camtek Ltd.

Outdoor Café Scene
Colorful Bookshelf

Areas of Expertise

Financial Strategy and Long-Range Planning
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Financial Planning and Analysis (FP&A)
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Operationalize and Scale Finance Operations
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Cash Flow Management and Strategy
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Business Transformation
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Mergers and Acquisitions Due Diligence and Integration
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Capital Strategy and Debt Optimization
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Cash Flow Management and Liquidity Planning
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KPI Development and Performance Reporting
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Board and Investor Financial Reporting
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Financial Modeling and Scenario Analysis
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ERP and Finance Systems Implementation
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Business Analytics and Data-Driven Decision Support
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Management of Financial Close
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Capital Allocation Strategies
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Investment, ROI Modeling, and Business Case Preparation
 
Pricing Strategy
 
Finance Team Leadership and Development
 
Operational Excellence through Process Design, Automation, and Operational Efficiency
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Business Exit Strategy

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